Philippa Dowding is an award-winning children's author and copywriter. She has twenty-five + years of marketing experience in corporate, agency and freelance settings and has won numerous industry awards for Macleans, Chatelaine, Today's Parent, Canada's History and Zoomer magazines.
Her client list includes publishers, NGOs, fundraisers, business-to-business and corporate clients, movie producers, agencies, pharmaceutical clients and more (recent client list below).
Please contact her to discuss your marketing project email@example.com
2000 – Present, Freelance Marketing Copywriter
Work with various publishing, business-to-business, educational and fundraising clients, to provide copy and concepts for new subscriber and retention e/campaigns and acquisition mailings, e/renewals, e/bills, brochures, e/newsletters, in-book promotions, inserts, radio, telemarketing and television scripts, press releases, one-sheets, and more.
1990 - 2000, Creative Manager, Rogers Publishing
Managed in-house circulation creative team for top Canadian magazines, including Maclean's, Chatelaine, Canadian Business, Profit, MoneySense, Today's Parent, LouLou, Flare, Marketing, HELLO!, and many more.
Recent Clients Include:
Magazine clients: Inuit Art Quarterly, SKYNEWS, Quill and Quire, Cottage Life, Rotman's Management Magazine (University of Toronto), Canada’s History, Zoomer, Canadian Woodworking, Scott'sDirectories, GardenMaking, Kayak: Canada’s History Magazine for Kids, and more.
More recent clients:
Business Information Group (professional directories)
Canada's History Society (fundraising)
CARP (Canada’s Association of Retired People)
Canadian Tree Tours (self-guided park tours)
Industry Awards: Copywriting
ACE (Award for Circulation Excellence) 2013
Zoomer Magazine, new "cold file gift campaign" - #10 package drove gift subscriptions from current subscribers
Zoomer Magazine, 3rd party upsell series with H&R Block
Canada's History Magazine, new 3-part Christmas gift renewal series
Chatelaine in-book “Treat Yourself” ad. Beat response to previous in-book ad by 2 to 1.
Maclean’s shorter renewal series to loyal subscribers; reduced number of renewals sent, increased retention.
ACE 2000 & RSVP Certificate of Merit 2000
Maclean’s “professional package”, larger order form and push on three year term. Tripled cash with order, lengthened average term.
Maclean’s “magalog” Free Standing Newspaper Insert (FSI), 12-page full colour magazine format. Creative Platform: “Canadians are nice, quiet, rather dull people. (Yeah, right).” Control FSI for 3 years.
RSVP, Certificate of Merit, 1995
Today’s Parent control acquisition package, with “It’s 3 a.m. Your child has a fever of 102.1...” Was the grand control package for 12 years.
RSVP, Silver, 1993
Maclean’s Christmas “reindeer” ad series